ploy

英 [plɔɪ]

美 [plɔɪ]

n. 计谋; 策略; 手法; 花招

复数：ploys　过去式：ployed　

GRE

Collins.1 / BNC.9604 / COCA.11458

牛津词典

noun

计谋；策略；手法；花招
words or actions that are carefully planned to get an advantage over sb else
1. a clever marketing ploy
  机智的销售策略
2. It was all a ploy to distract attention from his real aims.
  那全是障眼法，借以转移对他真实目的的注意。

柯林斯词典

N-COUNT 计策；计谋；手段
Aployis a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.
1. Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
  圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。

英英释义

noun

a maneuver in a game or conversation
Synonym:gambitstratagem
an opening remark intended to secure an advantage for the speaker
Synonym:gambit

双语例句

Using the Welsh name was a clever marketing ploy.
用这个威尔士名字是个聪明的营销策略。
In one sense, this is a dangerous ploy.
从某种程度上说，这是一个危险的策划。
As a political ploy against mayor Ahn before the elections.
不过是在安市长选举之前的一次政治策略。
It is thought the burning sensation of the chilli pepper is an evolutionary ploy to stop mammals eating them.
有人认为，辣椒味道刺激，这可能是辣椒保护自己不被哺乳动物吃掉的一种进化的策略。
This ploy can take all sorts of seemingly innocent guises.
这种策略可以采用各种看上去似乎无害的伪装。
The ploy, of course, is to hook customers early and stay with them as their incomes rise.
它们使用此类招术，当然是希望先勾住消费者，这样在消费者收入增长的时候，就会继续使用它们的产品。
It is not conceivable that Britons could have been forced to vote a second time ( a standard EU ploy when voters rebel).
很难想象，英国人本可以被迫第二次投票的（一个欧盟对付选民反对时的标准策略）。
Fox responded quickly, saying that it has negotiated in good faith, and called Cablevision's claims a "ploy" to get the government to step in.
福克斯迅速作出反应，说谈判是真诚，并且声称有线电视的主张是一个“策略”，希望得到政府的介入。
Others accused him of a ploy to derail tougher European proposals.
其他人则指责布什这是在耍花招，使欧洲更为严格的提议无法实施。
However, if your friend pretends over and over again to try and hit you, you can also enter a habituation learning phase, where you stop flinching, since you realize that it's all just a ploy.
但如果你的朋友总是假装一次又一次的这样做，你也可能进入到习惯性学习阶段，这时你不再退缩，因为你认识到那仅仅是个假象。